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Why will people make purchases in your store?

The Definition of Shopping
Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.-Wikipedia 28 08 11

What tips the balance in your favour?
As a retail professional you already know the balance between profit and loss can be a fine one - a slightly higher percentage of customers through the door and a slightly higher percentage of sales can easily tip the balance in your favour
We have a strong interest in our clients achieving the right balance - the better they do the more stores they will need created.

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